HECHTER: CHIC & CASUAL LOUNGEWEAR
Hechter’s elegant and modern loungewear collections feature fashionable designs and comfortable materials that epitomise contemporary style.
THE BRAND
Daniel Hechter has made fashion more accessible to all and is often acknowledged as the inventor of 'affordable luxury'. This innovative concept shaped the style of an entire era. Known for its style and colour, Daniel Hechter has remained over the years the go-to brand for open-minded, modern people who want their clothes to reflect their lifestyle.
THE HECHTER PROFILE
Hechter's loungewear collections enable every individual to express their personality while keeping up with contemporary trends. Classic designs are tweaked and transformed to offer stylish and high-quality loungewear, homewear, and underwear collections. The Hechter profile is elegant, chic, modern, and casual.
WELLBEING & QUALITY
A new story is told each season through exclusive prints, unique hues, and original shapes. Every detail counts during product development; our creative and quality teams reflect and work hard to achieve a perfect product that customers can feel great in.